Football

Mondial : les Bleus enflamment les réseaux sociaux

Par Germain Arrigoni, France Bleu lundi 30 juin 2014 à 9:28

Les Bleus font un selfie dans un avion au Brésil
Les Bleus font un selfie dans un avion au Brésil © Twitter

L'équipe de France gagne sur les terrains de cette Coupe du Monde mais aussi sur les réseaux sociaux. Lors des trois matches de poules, plus de 1.5 million de commentaires et de messages concernant les Bleus ont été postés sur Twitter et Facebook selon une étude publiée par "L’Argus de la presse" et "Talkwalker by Aura Mundi".

Alors que Twitter a enregistré 300 millions de messages lors de la phase de poules du Mondial - soit deux fois plus que lors des Jeux Olympiques de Londres en en 2012 -, l'opération séduction lancée par les Bleus sur les réseaux sociaux fonctionne à merveille.

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