Football

Selfies, coulisses, sourires : la stratégie de com' des Bleus sur les réseaux sociaux

Par Marina Cabiten, France Bleu jeudi 12 juin 2014 à 12:35

Les Bleus, à l'image de Mamadou Sakho, postent de nombreuses photos sur leurs comptes Twitter
Les Bleus, à l'image de Mamadou Sakho, postent de nombreuses photos sur leurs comptes Twitter © Twitter

L'équipe de France fait vivre son aventure brésilienne côté coulisses via internet et notamment sur les réseaux sociaux. L'objectif : changer l'image d'une sélection jugée parfois froide et désincarnée.

Après le fiasco de Knysna en 2010, l’un des nombreux reproches fait aux joueurs français portait sur leur attitude envers les supporters. Cette fois, c'est terminé. Les Bleus surfent sur la vague de leurs bons résultats en préparation pour afficher des mines réjouies sur les réseaux sociaux...

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